After a series of highly successful events, the organizers behind Carga Pesada contacted me with the task of creating a logo that would distinguish them as a unique brand. Our objetive was to create a visual identity that would not only encapsulates the movement's aesthetics but also possesses the adaptability to be seamlessly deployed across diverse media platforms.

Inspired by a gesture frequently observed within this vibrant party culture, the logo's form was carefully fashioned. Our intention extended beyond merely creating a logo; we aimed to forge a symbol that resonates with individuals on a personal level, allowing them to connect and carry it within themselves.

This gesture serves as a profound representation of an entire culture, embodying its essence and spirit.