After a series of well-succeeded events the promoters of Carga Pesada contacted me to create a logo that would identify them as a unique brand. Our mission was to create a visual identity that would transmit the movement's aesthetic as well, being fluid enough to be used in several different media.

The logo form was inspired by a ubiquitous gesture that people do all the time as this kind of party, we wanted to, not only, make a logo but also a symbol that people could take with them.

This gesture is a representation of a whole unique culture.